“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow
In SS 2012, 72 Smalldive launched a sundry collection - Back to Basics. This is a ‘perenial’ collection that offers a range of well made colour coordinated sundry items for customers who love to make a impact to their daily ensemble without overt fussing & preening.
For the 2013 collection, we updated Back to Basic with more models. The popular women’s belts will be available in dollarino calfskin leather. They are also available in ostrich skin as shown in the images above.
Trivia
01 Many of our clients feedback to us that the belts are very supple and soft. This is primarily because our leather belts are made with full calfskin /exotic leather hide. Most belts sold commercially in the market are made from the split leather (spliced leather that is less elastic and less porous)
“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow
In SS 2012, 72 Smalldive launched a sundry collection - Back to Basics. This is a ‘perenial’ collection that offers a range of well made colour coordinated sundry items for customers who love to make a impact to their daily ensemble without overt fussing & preening.
For 2013, we have added more models to the convertible wallets. These items are now available in stamped dollarino leather, natural buffed calfskin, python and ostrich hides.
The current range provides stores a stronger visual merchandising proposition, easily achieved with a contained budget. Here is an illustration on how an interesting store visual could be created with just nine pieces of 72 Smalldive Back to Basic convertible wallet bags from only 3 models!
“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow
In SS 2012, 72 Smalldive launched a sundry collection - Back to Basics. This is a ‘perenial’ collection that offers a range of well made colour coordinated sundry items for customers who love to make a impact to their daily ensemble without overt fussing & preening.
For 2013, we have added more models to the convertible wallets. These items are now available in stamped dollarino leather, natural buffed calfskin, python and ostrich hides.
The current range provides stores a stronger visual merchandising proposition, easily achieved with a contained budget. Here is an illustration on how an interesting store visual could be created with just nine pieces of 72 Smalldive Back to Basic convertible wallet bags
“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow
In SS 2012, 72 Smalldive launched a sundry collection - Back to Basics. This is a ‘perenial’ collection that offers a range of well made colour coordinated sundry items for customers who love to make a impact to their daily ensemble without overt fussing & preening.
For 2013, we have added more models to the convertible wallets. These items are now available in stamped dollarino leather. Stamped or embossed leather is a process to even out the natural grain or shade of the leather and thus making the leather more ‘visually perfect’ and resistant to natural grain folds and stains.
Natural buffed calfskin or dollarino? Both leather comes from the top grain hide thus, there is no difference in the quality. The only difference is the client’s preference - some prefer to have their products age over time, revealing the fold and deeping hues, whilst some prefer a visually perfect surface that hides the grain of the leather product.
“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow
In SS 2012, 72 Smalldive launched a sundry collection - Back to Basics. This is a ‘perenial’ collection that offers a range of well made colour coordinated sundry items for customers who love to make a impact to their daily ensemble without overt fussing & preening.
For 2013, we have added more models to the convertible wallets. These items are now available in stamped dollarino leather, natural buffed calfskin, python and ostrich hides (as shown in the image above).
“I’d like to help you with your struggle to be free”
50 Ways, Paul Simon
50, 72 Smalldive’s first collection of men’s accessory, is a capsule collective of men’s bags designed for commuting and traveling. Accompanying the collection is a mini selection of sundry items of belts and wallets is varying hues of browns, dark navy blue, and for the dapper - a bright tone such as lawn green, as shown in the above image.
Trivia
01 Our leather belts and wallets are made with full calfskin /exotic leather hide and therefore is more supple and soft than most products available in the market. Most belts sold commercially in the market are made from the split leather (spliced leather that is less elastic and less porous).
“I’d like to help you with your struggle to be free”
50 Ways, Paul Simon
50, 72 Smalldive’s first collection of men’s accessory, is a capsule collective of men’s bags designed for commuting and traveling. Accompanying the collection is a mini selection of sundry items of belts and wallets. 50 is a subtle tongue in cheek response to Paul Simon’s pop-hit that despite the 50 ways to leave a lover, there is only 1 way to make an entrance or exit elegantly. Design wise, subtlety permeates through the collection, and occasionally broken down by the team’s love for asymmetry in aesthetics. Whilst the exterior are kept minimal and simple, the bags interior are created with various compartments to serve the demanding and at times complicated needs of our male urban warriors. Wool felt (sourced from Piacenza wool mills) and calfskin are chosen to emphasize the feel factor of the collection; both materials are known for their suppleness and yet resistance to the climate.
Trivia
01 Why wool felt? Here’s why:
Felt is perhaps one of the most unique and versatile industrial fabrics available. Its many properties are unrivaled by any other single material.
a. Wool Felt is highly resilient, retaining its strength and unique properties for decades.
b. Wool Felt is chemical resistant.
c. Wool Felt is flame retardant and self-extinguishing.
d. Felt is wear resistant.
e. Felt cuts with a clean edge and Felt does not ravel or fray.
f. Felt can be hard enough to turn on a lathe or soft enough to be sewn.
g. Felt can be exposed to the natural physical elements e.g. rain, sun, wind
h. Felt maintains its physical properties as it wears
i. Felt is incredibly resilient, able to be compressed and released thousands of times without deformity.
j. Felt can be highly absorbent, and can retain many times its weight in fluids.
k. Wool felt is a renewable and environmentally friendly resource.
耳をすませば/Whisper
(Mimi O Sumaseba)
Unprecedented level of economic well being & our fast paced lifestyle cause us to, at times, neglect needs which are never vocalised by commercial
messages.Whilst we boldly strut the world in the finest and flashiest mongrammed accessories, our true desires are hidden in the innermost caves of our longing hearts.The collection, named after an animated film 耳をすませば (If you listen closely), is a range of shoulder bags (and clutches) ornated with gilded braille studs to shout out some of our human longings - to love , to hug and to hope.
Whisper is a collection that boasts various models that are suitable for AW, SS and pre AW seasons. A splash of colours was chosen for SS13…To use as a clutch, simply thrown in the gold chain into the bag
Store owners may introduce the products with various posibilities over a longer pahse of time - by colours (SS and AW shades), by style (Calfskin vs Leopard print), and by theme (Love, Hope, Hug). The varying combinations will enable stores strong marketing and visual merchandising propositions over a long period of time; building customer familiarity and loyalty.
耳をすませば/Whisper
(Mimi O Sumaseba)
耳をすませば/Whisper
(Mimi O Sumaseba)
Unprecedented level of economic well being & our fast paced lifestyle cause us to, at times, neglect needs which are never vocalised by commercial
messages.Whilst we boldly strut the world in the finest and flashiest mongrammed accessories, our true desires are hidden in the innermost caves of our longing hearts.The collection, named after an animated film 耳をすませば (If you listen closely), is a range of shoulder bags (and clutches) ornated with gilded braille studs to shout out some of our human longings - to love , to hug and to hope.
Whisper is a collection that boasts various models that are suitable for AW, SS and pre AW seasons. For the customers that that like a low-key but elegant touch, these shoulder bags are also available in teal, taupe, black, navy dual-tone dollarino calfskin leather. To use as a clutch, simply thrown in the gold chain into the bag
Store owners may introduce the products with various posibilities over a longer pahse of time - by colours (SS and AW shades), by style (Calfskin vs Leopard print), and by theme (Love, Hope, Hug). The varying combinations will enable stores strong marketing and visual merchandising propositions over a long period of time; building customer familiarity and loyalty.
