72 Smalldive Catalogue

“In character, in manner, in style, in all things, the supreme...

Thu, 14 Jun 2012 11:52:00 -0400

Back to Basics - Women's Belt Dollarino

Back to Basics - Women's Belt Dollarino

Back to Basics - Women's Belt Dollarino

“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow

In SS 2012, 72 Smalldive launched a sundry collection - Back to Basics. This is a ‘perenial’ collection that offers a range of well made colour coordinated sundry items for customers who love to make a impact to their daily ensemble without overt fussing & preening.

For the 2013 collection, we updated Back to Basic with more models. The popular women’s belts will be available in dollarino calfskin leather. They are also available in ostrich skin.

Trivia

01 Many of our clients feedback to us that the belts are very supple and soft. This is primarily because our leather belts are made with full calfskin leather. Most belts sold commercially in the market are made from the split leather (spliced leather that is less elastic and less porous)

“In character, in manner, in style, in all things, the supreme...

Thu, 14 Jun 2012 11:30:00 -0400

“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow

For the 2013 collection, we updated Back to Basic with more models. The popular women’s belts will be available in dollarino calfskin leather. They are also available in ostrich skin as shown in the images above.

Trivia

01 Many of our clients feedback to us that the belts are very supple and soft. This is primarily because our leather belts are made with full calfskin /exotic leather hide. Most belts sold commercially in the market are made from the split leather (spliced leather that is less elastic and less porous)

“In character, in manner, in style, in all things, the supreme...

Thu, 14 Jun 2012 11:28:00 -0400

“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow

In SS 2012, 72 Smalldive launched a sundry collection - Back to Basics. This is a ‘perenial’ collection that offers a range of well made colour coordinated sundry items for customers who love to make a impact to their daily ensemble without overt fussing & preening.

For 2013, we have added more models to the convertible wallets. These items are now available in stamped dollarino leather, natural buffed calfskin, python and ostrich hides.

The current range provides stores a stronger visual merchandising proposition, easily achieved with a contained budget. Here is an illustration on how an interesting store visual could be created with just nine pieces of 72 Smalldive Back to Basic convertible wallet bags from only 3 models!

“In character, in manner, in style, in all things, the supreme...

Thu, 14 Jun 2012 11:23:00 -0400

For 2013, we have added more models to the convertible wallets. These items are now available in stamped dollarino leather, natural buffed calfskin, python and ostrich hides.

“In character, in manner, in style, in all things, the supreme...

Thu, 14 Jun 2012 11:16:00 -0400

Back to Basic Convertible Wallets

Back to Basic Convertible Wallets

Back to Basic Convertible Wallets

For 2013, we have added more models to the convertible wallets. These items are now available in stamped dollarino leather. Stamped or embossed leather is a process to even out the natural grain or shade of the leather and thus making the leather more ‘visually perfect’ and resistant to natural grain folds and stains.

Natural buffed calfskin or dollarino? Both leather comes from the top grain hide thus, there is no difference in the quality. The only difference is the client’s preference - some prefer to have their products age over time, revealing the fold and deeping hues, whilst some prefer a visually perfect surface that hides the grain of the leather product.

“In character, in manner, in style, in all things, the supreme...

Thu, 14 Jun 2012 11:09:00 -0400

Back to Basic Conver-ble Wallets Ostrich

Back to Basic Conver-ble Wallets Ostrich

Back to Basic Conver-ble Wallets Ostrich

“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow

For 2013, we have added more models to the convertible wallets. These items are now available in stamped dollarino leather, natural buffed calfskin, python and ostrich hides (as shown in the image above).

“I’d like to help you with your struggle to be free”50 Ways,...

Thu, 14 Jun 2012 10:53:00 -0400

Back to Basics Men's Wallet Calfskin

Back to Basics Men's Wallet Calfskin

Back to Basics Men's Wallet Calfskin

Back to Basics Men's Wallet Calfskin

“I’d like to help you with your struggle to be free”
50 Ways, Paul Simon

50, 72 Smalldive’s first collection of men’s accessory, is a capsule collective of men’s bags designed for commuting and traveling. Accompanying the collection is a mini selection of sundry items of belts and wallets is varying hues of browns, dark navy blue, and for the dapper - a bright tone such as lawn green, as shown in the above image.

Trivia

01 Our leather belts and wallets are made with full calfskin /exotic leather hide and therefore is more supple and soft than most products available in the market. Most belts sold commercially in the market are made from the split leather (spliced leather that is less elastic and less porous).

“I’d like to help you with your struggle to be free”50 Ways,...

Thu, 14 Jun 2012 10:02:00 -0400

50

50

50

“I’d like to help you with your struggle to be free”
50 Ways, Paul Simon

50, 72 Smalldive’s first collection of men’s accessory, is a capsule collective of men’s bags designed for commuting and traveling. Accompanying the collection is a mini selection of sundry items of belts and wallets. 50 is a subtle tongue in cheek response to Paul Simon’s pop-hit that despite the 50 ways to leave a lover, there is only 1 way to make an entrance or exit elegantly. Design wise, subtlety permeates through the collection, and occasionally broken down by the team’s love for asymmetry in aesthetics. Whilst the exterior are kept minimal and simple, the bags interior are created with various compartments to serve the demanding and at times complicated needs of our male urban warriors. Wool felt (sourced from Piacenza wool mills) and calfskin are chosen to emphasize the feel factor of the collection; both materials are known for their suppleness and yet resistance to the climate.

Trivia

01 Why wool felt? Here’s why:
Felt is perhaps one of the most unique and versatile industrial fabrics available. Its many properties are unrivaled by any other single material.

a. Wool Felt is highly resilient, retaining its strength and unique properties for decades.
b. Wool Felt is chemical resistant.
c. Wool Felt is flame retardant and self-extinguishing.
d. Felt is wear resistant.
e. Felt cuts with a clean edge and Felt does not ravel or fray.
f. Felt can be hard enough to turn on a lathe or soft enough to be sewn.
g. Felt can be exposed to the natural physical elements e.g. rain, sun, wind
h. Felt maintains its physical properties as it wears
i. Felt is incredibly resilient, able to be compressed and released thousands of times without deformity.
j. Felt can be highly absorbent, and can retain many times its weight in fluids.
k. Wool felt is a renewable and environmentally friendly resource.

耳をすませば/Whisper (Mimi O Sumaseba) Unprecedented level of...

Thu, 14 Jun 2012 08:43:00 -0400

Whisper Dollarino Shoulder Bag

Whisper Dollarino Shoulder Bag

Whisper Dollarino Shoulder Bag

耳をすませば/Whisper
(Mimi O Sumaseba)

Unprecedented level of economic well being & our fast paced lifestyle cause us to, at times, neglect needs which are never vocalised by commercial
messages.Whilst we boldly strut the world in the finest and flashiest mongrammed accessories, our true desires are hidden in the innermost caves of our longing hearts.The collection, named after an animated film 耳をすませば (If you listen closely), is a range of shoulder bags (and clutches) ornated with gilded braille studs to shout out some of our human longings - to love , to hug and to hope.

Whisper is a collection that boasts various models that are suitable for AW, SS and pre AW seasons. A splash of colours was chosen for SS13…To use as a clutch, simply thrown in the gold chain into the bag

Store owners may introduce the products with various posibilities over a longer pahse of time - by colours (SS and AW shades), by style (Calfskin vs Leopard print), and by theme (Love, Hope, Hug). The varying combinations will enable stores strong marketing and visual merchandising propositions over a long period of time; building customer familiarity and loyalty.

耳をすませば/Whisper (Mimi O Sumaseba) 耳をすませば/Whisper(Mimi O...

Thu, 14 Jun 2012 08:27:00 -0400

Whisper Leopard Print Shoulder Bag

Whisper Dollarino Shoulder Bag

Whisper Dollarino Shoulder Bag

Whisper Dollarino Shoulder Bag

耳をすませば/Whisper
(Mimi O Sumaseba)

Whisper is a collection that boasts various models that are suitable for AW, SS and pre AW seasons. For the customers that that like a low-key but elegant touch, these shoulder bags are also available in teal, taupe, black, navy dual-tone dollarino calfskin leather. To use as a clutch, simply thrown in the gold chain into the bag

耳をすませば/Whisper(Mimi O Sumaseba) Unprecedented level of economic...

Thu, 14 Jun 2012 08:02:00 -0400

Whisper 18K Enamelled Bracelet

Whisper 18K Enamelled Bracelet

Whisper 18K Enamelled Bracelet

Whisper 18K Enamelled Bracelet

Whisper 18K Enamelled Bracelet

Whisper 18K Enamelled Bracelet

耳をすませば/Whisper
(Mimi O Sumaseba)

Unprecedented level of economic well being & our fast paced lifestyle cause us to, at times, neglect needs which are never vocalised by commercial messages.Whilst we boldly strut the world in the finest and flashiest mongrammed accessories, our true desires are hidden in the innermost caves of our longing hearts.The collection, named after an animated film 耳をすませば (If you listen closely), is a range of shoulder bags (and clutches) ornated with gilded braille studs to shout out some of our human longings - to love , to hug and to hope.

To complement the bags, 72 Smalldive also created a line of 18 K gold plated enamelled bracelets with the same concepts. This marks the label’s return into designing jewellery accessories again.

耳をすませば/Whisper(Mimi O Sumaseba) Unprecedented level of economic...

Thu, 14 Jun 2012 06:59:00 -0400

Whisper Leopard Print Shoulder Bag

Whisper Leopard Print Shoulder Bag

Whisper Leopard Print Shoulder Bag

Whisper Leopard Print Shoulder Bag

耳をすませば/Whisper
(Mimi O Sumaseba)

and here’s one more glance of these models together!

Thu, 14 Jun 2012 06:42:00 -0400

and here’s one more glance of these models together!

“I’d like to get you on a slow boat to China”Slow Boat to...

Thu, 14 Jun 2012 06:39:00 -0400

Slow Boat Gabry Dollarino

Slow Boat Gabry Dollarino

Slow Boat Gabry Dollarino

“I’d like to get you on a slow boat to China”
Slow Boat to China
Frank Loesser

Remember 72 Smalldive’s cruise collection Slow Boat - that was launched two years ago? Well for AW12-13, we revisited the popular Gabry after receiving various feedback from our customers. Many petite women felt that Gabry, whilst handy, may be heavy. Some stores also commented that there are female customers who prefer to a larger compartment to safe keep their valuables whilst maintaining that ‘open’ carefree tote-carrying look.

We listened and for AW12-13 and SS13, we revisited Gabry again. This time the model is available in a medium size for the petite frame and all bags now carry a large middle zip comparment. For this season, dollarino leather is chosen for its higher resistance to scratch and folds, brighter and more cheerful colours are updated for spring and summer the next year. It is a collection that is suitable for stores who are stocking items over a longer period of time.

Trivia

01 Slow Boat to China is an old poker idiom popularised by Frank Loesser who turned it into a romantic song about a crooner’s intention to embark on a slow journey so that more time could be spent with the one being fancied.

Similarly with this cruise collection, we got our designers & artisans on a slow boat, in hope of creating a classic line that will continue to grow season after season. On this slow boat, oblivious of time constraints, faltering fads, and worldly wants, our team created an elegant and versatile line of tote bags. This is our endeavour to affirm our commitment to create meaningful, humane, and longlasting products so that they may be passed down from generation to generation….Welcome on board!

“I’d like to get you on a slow boat to China”Slow Boat to...

Thu, 14 Jun 2012 06:30:00 -0400

“I’d like to get you on a slow boat to China”
Slow Boat to China
Frank Loesser

We listened and for AW12-13, we revisited Gabry again. This time the model is available in a medium size for the petite frame and all bags now carry a large middle zip comparment. For this season, dollarino leather is chosen for its higher resistance to scratch and folds. It is a collection that is suitable for stores who are stocking items over a longer period of time.

Trivia

Here is a holistic view on how 72 Smalldive collections could...

Thu, 14 Jun 2012 05:56:00 -0400

Here is a holistic view on how 72 Smalldive collections could come together to provide an interesting visual for your retail space. This products picks will enable small boutiques stores (or even department stores) to offer a wider range of items with an accessible budget. We call this philosophy “Quality over minimum quantity”!

PS: If you stumbled upon this page by accident, we advise you to go to the previous posts to find out about the various collections featured in the image above.

L’Avventura in bouclè wool… “Lo sento che è...

Thu, 14 Jun 2012 05:42:00 -0400

L'Avventura Large Tote Bouclè

L'Avventura Large Tote Bouclè

L’Avventura in bouclè wool…

“Lo sento che è tornata…”
Claudia, L’Avventura

L’Avventura is a collaboration between 72 Smalldive and New-York based stylist Pauline Toruan, which came about when both parties learned of their desires of creating a versatile travel tote that may be used as a city carry-all. It was Pauline‘s suggestion to name the collection after her favourite film - L’avventura. In a speech about the film L’Avventura, the late director Mr. Antonioni pointed that despite the modern age of reason and science we live in, we as a society still lives by “a rigid and stereotyped morality out of cowardice and sheer laziness”. The splendorous imagery of the film aside, it was precisely Antonioni’s comment that led 72 Smalldive team and Ms. Toruan embarked on a radical approach, instead of relying on conventional aesthetic and wisdom, in designing the tote collection. Nonetheless, style and functionality remain the main chords of the team’s endeavour in giving the collection a complex and yet stimulating modern aesthetic.

The L’avventura tote also comes in a back-pack...

Thu, 14 Jun 2012 05:32:00 -0400

The L’avventura tote also comes in a back-pack model…

“Lo sento che è tornata…”
Claudia, L’Avventura

“Lo sento che è tornata…”Claudia, L’Avventura L’Avventura is a...

Thu, 14 Jun 2012 05:27:00 -0400

L'Avventura Large Tote Ocean

L'Avventura Large Tote Lime Green

L'Avventura Large Tote Honey

L'Avventura Large Tote Fuchsia

“Lo sento che è tornata…”
Claudia, L’Avventura

“Lo sento che è tornata…”Claudia,...

Thu, 14 Jun 2012 05:23:07 -0400

L'Avventura Large Tote

L'Avventura Large Tote

L'Avventura Large Tote

L'Avventura Large Tote

“Lo sento che è tornata…”
Claudia, L’Avventura