“Après moi, le déluge” (“After me, the flood”), a phrase largely attributed to the King of France Louis XV (1710-1774), and at times Madame de Pompadour (1712-1764), have come to epitomise the psychology of those who asserts that nothing that happens after their disappearance matters to them.
This expression may seem irreverent in the context of a chain of troubling economic events in 2009. As the world acknowledges the winding down of hubristic culture of excess, the impetus for 72 Smalldive is to continue to expand the sense of skills, craftsmanship and obsessive attention to detail through our bag collection Le Deluge.
The most difficult times can be the best time to affirm our vows and commitment to quality craftsmanship. As the tide rises, what do we take with us…a passing fad or a piece of craftsmanship, shaped by humanity?
01 Le Delugé is a collection that was well-received by many independent concept stores in Europe. It is somewhat given us a ‘hip’ status as a brand; a notion we have never thought of
02 By Summer 2010, Le Delugè is stocked in various concept stores in Northern European countries such as Germany and Denmark